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Leonetto Cappiello (1875-1942)


Leonetto Cappiello is a French painter, designer, caricaturist and poster designer of Italian origin, considered, following Jules Chéret, as the renovator of the French poster.
He published his first album "Estate" in Italy in 1896. In 1898 he moved to Paris, became naturalized there and collaborated with the main humorous magazines of the time: Le Rire, Le Sourire, L'Assiette au Beurre, The Cry of Paris. In 1899, he achieved enormous success with the album, Our actresses, synthetic portraits, published by La Revue blanche.
His career as a poster designer began the following year and continued until the 1930s. Among his most famous posters, we can cite: Cachou Lajaunie (1900), Chocolat Klaus (1905), Thermogène (1909), Cinzano (1910 ), Bouillon Kub (1911), Cigarette Paper Job (1912), Savor the Savora (1930), Bally Shoes (1931), Bouillon Kub (1931), Dubonnet (1932).
Cappiello is also known for his humorous statuettes, such as those of Réjane and Yvette Guilbert, as well as for his book illustrations, such as The Princess of Babylon by Voltaire and The Assassinated Poet by Apollinaire, and for his portraits, including those of Henri de Régnier and his brother-in-law Paul Adam.
In 1922 he exhibited at the Venice Biennale, and in 1939 a room was dedicated to him at the Exhibition of Decorative Arts in Paris.

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